Barclays has announced it intends to begin selling its customers anonymous data on to other companies from October 2013.
In a change to its terms and conditions the bank will also start tracking their customers through their mobile devices in an attempt to prevent fraud.
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The information sold will not contain anything that identifies individual customers, according to Barclays it will be "numerical and not personal, and you will never be identifiable on the basis of it."
The bank further intends to begin collecting information on its customer through their interactions on social media websites.
Barclays intends to better use the information it has on its customers for targeted marketing campaigns, saying: "Barclays can use information about the transactions on your account, to increase our understanding of services and products that you may wish to use so we can send you information about them."
Barclays announcement comes days after mobile operating companies O2, Vodaphone and EE said they are to begin selling anonymous customer data.
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By GlobalData
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