Grant Victor, a US based ATM operator, has announced it is to team up with loyalty scheme issuer AppCard to provide an intergrated ATM loyalty programme for ATM operators.

The scheme will attempt to offer the similar rewards and incentives for using the participating ATMs as are currently offered by mobile wallet providers.

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Retailers and merchants utilizing the AppCard loyalty program will eventually have the option of awarding additional loyalty points through ATM usage, have access to consumer shopping behavior analytics, and provide personalized offers at time of ATM usage to drive incremental purchases within the location.

"We look forward to an ongoing strategic partnership with Grant Victor in the ATM industry. Together we will further our integration in an effort to drive loyalty and value to ATM locations. Grant Victor’s industry leadership, expertise and reach, paired with our solution will fill an important void that has always existed in the ATM industry," said Yair Goldfinger, CEO and Co-founder of AppCard.

"This is an exciting new development within the industry. AppCard brings an incredible amount of expertise and innovation related to customer loyalty, which once integrated to the ATM will change the way the value of ATMs is perceived by a merchant, retailer, hotel operator, etc.," said Jeff Matthews, CEO of Grant Victor.

"With this new unique product offering, there will be new visibility into the usage patterns of ATM consumers in the marketplace. Utilizing patent-pending technology, we will finally understand and substantiate the spending uplift provided by an ATM within a location," continued Matthews.

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