ING is to renovate its Turkish outlets over the next two years, moving its focus to sales, mobile banking and younger customers.
The Dutch lender has partnered with UK-based design consultancy allen international to help redesign their Turkish branches.
Go deeper with GlobalData
According to the bank its key goals for the project are:
– To migrate customers to direct self service channels for transactions and make the branches more sales focused;
– To heavily promote and train the customers in the use of mobile & internet banking and further project a dynamic image for the brand in the mind of the customer, and
– To develop a branch concept that would appeal to the Turkish market with a strong accent on acquiring a younger demographic.
ING intends to overhaul all of its 301 branches across Turkey by the end of 2014. The first of these branches will open in Istanbul in the next few months.
ING said: "As well as retail customers it was also vital to provide an environment that catered for the needs off ING’s growing SME and commercial business clientele.
"Simplicity and transparency were agreed as two brand values that allen international used to directly inspire the design scheme. This is manifested in the clean contemporary lines of the interior design, its simple furniture and use of translucent materials throughout the space all underpinned by the brands dynamic colour palette.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData"But much more than simply a stylish design scheme the new branch concept provides an innovative operational model conceived to provide the highest possible service levels. By building the entire environment around a multi-faceted staff role the customer can engage with a more responsive and personal service when visiting the branch."
ING has said that its new branch model will use 4 zones:
The Fast-Transact Portal
An area open beyond regular banking hours, customers will be able to use external ATM’s and internal multi-functional terminals.
The Interactive Corner
A cafe style bench with tablets to make use of internet banking applications.
The Service Bar
An open counter where the customer can speak to a member of staff informally.
The Sales Pods:
An area for longer sales discussions and provides greater privacy.
