The latest survey by MasterCard has revealed that 63% of card
holders aged between 18 and 34 would be comfortable with using
their mobile phones for purchases via near field communication
(NFC) technology.
Although the majority of consumers in this age group would like
to have NFC technology, the survey’s findings also show that more
than a third of people aged 18 – 34 are not ready or would not feel
comfortable with NFC payments via mobile phones.
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In the 35 years and older age group 37% of older
consumers (aged 35 and older) supported NFC payments.
The sex of a consumer how they perceive NFC:
51% of men said they would like to use NFC
technology on their phones, compared with 40% of women.
For 50% of the men, being without a phone made them feel
“exposed”, compared with 36% of women.
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NFC can help spur profits
The findings support what Mehmet Sezgin, CEO
of Garanti Payments Systems in Turkey, told RBI:
“By combining prepaid, NFC and contactless
technology, a bank will have a profitable proposition and a
complete solution for the consumer, otherwise [its proposition]
will be patchy.”
The interview with Sezgin will be published in
an upcoming issue of RBI and it part of
RBI’s ongoing series of interviews with Turkish
banks.
Other interviews include Akbank’s
CEO Hakan Binbasgil and the senior executive vice president,
strategy Tunc Akyurt;
Denizbank’s senior vice president, card payment systems
marketing Enis Tuna, and senior vice president, self service
channels management Murat Erdag,
The latest interview to be published is one
with Ziraat Bank’s assistant general manager Soner Canko who spoke
to RBI about investment strategies at Turkey’s largest state-owned
bank, which include the
implementation of biotmetric ATMs and unstaffed
micro-branches, called Goruntulu Islem Merkezi.
Related
articles
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Click & buy: Visa’s digital wallet launches in
autumn
Citi teams up with Google, MasterCard
Credit Agricole rolls out NFC mobile payments with
Gemalto
Softbank, Gemalto roll out Japanese NFC
trial
Visa, Yapi Kredi, Turkcell roll out mobile contactless
payments for iPhone
OTP, Oberthur sign contract for contactless
cards
