MasterCard, Gemalto, Garanti and Turkish mobile
phone operator Avea have rolled out an antenna-equipped SIM card
mobile payment service that integrates wireless near field
communication (NFC).

The partners said that Turkey was the first
country to offer NFC-compatible mobile phones that feature an
N-flex SIM card and a flexible NFC antenna.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The NFC mobile payment solution is supported by
MasterCard’s PayPass technology and will be promoted by
BonusluAvea, the reward scheme of the mobile operator, and
Garanti.

Garanti currently has over a million card
holders across Turkey signed up to Trink, the bank’s contactless
service.

The partners said they wanted to extend PayPass
enabled, contactless transactions to mobile phones.

Gemalto’s the executive vice president, secure
transactions business unit, Philippe Cambriel, said:
“Going mobile is the natural next step in the way people
conduct payments, and Gemalto‘s N-Flex provides the technology
bridge to realize this evolution.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Garanti’s Trink card holders will have to now
purchase a specially adapted SIM card from a participating Avea
store and replace it with their current SIM card.

This will enable consumers wanting to use their
mobile phone for MasterCard Tap&Go payments at over 35,000
PayPass merchant in Turkey and at 265,000 locations around the
world.

In Turkey, contactless transactions cover public
transport ticketing and access to sports stadiums.

But the bank said that it wants to extend the
contactless transactions to other traditionally cash-dependent
services, such as vending machines and for the Istanbul KGS
toll.

BonusluAvea and Trink customers will also
receive digital coupons on their phones to earn instant discounts
and gifts.