Royal Bank of Scotland (RBS) has launched a platform inviting customers to post ideas on how the bank can impove it’s service called Ideas Bank.
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The site shows the most popular ideas and the top four topics over the previous 30 days, with mobile and online banking requests currently topping the list.
Entries on the site can be only 260 characters long and all postings are moderated by software for rude and abusive language before being posted.
The state controlled bank has experienced knock backs in customer relations in 2012 following the bad publicity it has suffered and recent IT setbacks, which included bungled software update that caused a ten-day backlog in processing payments and forced the bank to set aside £125m in compensation.
Australia’s Commonwealth Bank rolled out its own IdeaBank site in late 2011, and UK based first direct runs an online Lab for testing customer responses to new products.
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By GlobalData
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