UniCredit’s
Bulgarian subsidiary, Bulbank, has kicked off an intensive
marketing campaign to promote a deposit initiative offering retail
savers enhanced interest rates.

Bulbank’s deposit campaign is the first marketing
initiative launched by Bulbank’s new director of retail
banking, Pasquale
Dzhamboi.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The campaign launched on
29 March and is to continue until the end of June and offers
customers an interest rate bonus if they increase their total
deposit balance by at least 30%.

Clients will receive a
30% increase in their agreed interest rate on their account for
raising their deposits by between 30% and 49.9%.

For deposit increases of
50% to 99.9%, customers will receive a 50% increase on their
current interest rate while a doubling of the sum held on deposit
results in customers receiving double the initial interest
rate.

Dzhamboi said: “Before
taking up my post officially, I toured a number of cities around
the country and the idea of the deposit campaign is the result of
my conversations with clients and colleagues from the
bank.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Our goal is to offer
better interest rates and thus attract new customers, but mostly to
show that we value the loyalty of existing customers.”

The deposit campaign follows hot on the heels of
Bulbank fine-tuning its segmentation strategy with the launch –
timed to coincide with World Women’s Day on 8 March – of a
women-only range of products.

The suite of products, dubbed Donna, is a
package programme including women-oriented deposit, consumer and
investment loan offerings as well as a credit card and will be
offered in-branch.