Santander, HSBC and Barclays rank top banks and payments firms in a UK student brand survey released by Campus Society.
The report says the established banks are beating the digital challengers when it comes to marketing to the student population.
Go deeper with GlobalData
The UK student survey examines which banking and payments brands are best at engaging with students and why.
Students surveyed cited communication as the key factor. Specifically, the frequency of their communications (61%), using the right tools to engage them, including social media and email (47%); as well as offering relevant discounts and offers (31%).
Rashid Ajami, CEO and Founder of Campus Society says: “British students have spoken and the results will probably surprise many. They just go to show how important it is for banks and payments company to get the frequency, relevance and mechanism of content delivery right.
“It’s the perceived value of relevant offers, like student accounts and railcards. This is something the established brands at the top of this list have been doing well for many years.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataUK student brand survey: Santander best communicator
Santander ranks first in the survey ahead of HSBC and Barclays. NatWest and Lloyds round off the top five ahead of Nationwide and Halifax. Monzo is top ranked digital challenger just ahead of TSB with PayPal completing the top 10.
The survey comprises responses from over 2,000 students across 258 UK universities and colleges.
