Brilliance Financial Technology (BFT) has boosted its presence in Europe by opening a new office in Amsterdam, the capital city of the Netherlands.

The US-based technology company assists banks in optimising their operation by providing them with risk-based pricing and customer profitability systems.

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The new office will be used by the company to accelerate growth across Europe and offer on-demand client support globally.

The company said that it recently signed new partnerships with some of the major global banks. The newly opened office will help in better serving its new customers and accommodate the rising demand for new potential customers.

BFT president and CEO Jean-Edouard van Praet said: “The decision to open a location in Amsterdam was one in concert with the demands of a growing and dynamic market, as we have several banking customers looking to our next-generation pricing solutions in Europe.

“Our newest location will fortify our current services and enable us to grow our existing customer base in EMEA. Our proven track record working with the top global banks solidifies our commitment to further expand our full range of capabilities.

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“Now, we have an even greater opportunity to leverage our local, top talent across Europe’s regions.”

The new office will further boost the global footprint of Brilliance, which already has offices in the US and Australia.

The company in its press statement added that it intends to make further investments to strengthen its talent pool.

Uniquely tailored to each bank’s pricing model, the company’s DealPoint platform allows facilitates automation of pricing and approval process of banks.

Across the world, DealPoint platform has been deployed in more than 50 nations.