Online mortgage broker Trussle implements the HooYu KYC journey to remove friction for mortgage-seekers. Trussle chose to work with HooYu so they could implement the KYC provider’s configurable digital journey. Trussle customers are now guided through KYC, customised in Trussle branding. HooYu then performs real-time validation of proof of identity documents.  The journey also asks customers to provide a selfie and delivers facial biometric comparison with their ID document. Customers can also be prompted to provide proof of address documentation from HooYu for proofing and recency checks. The end result enables consumers to speed up the mortgage application process.

Trussle was founded in 2015 to create a free digital advice platform for first time buyers and homeowners. Since then, Trussle has supported thousands of customers with their home financing needs. Trussle says that it combines smart technology and human expertise to make faster and more informed mortgage decisions.

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HooYu: frictionless customer onboarding

Stephanie Marrs, VP Risk and Compliance at Trussle, says: “Buying a home can be one of the most stressful experiences a person will go through in their lifetime. We’re passionate about improving the process that our customers experience when securing a mortgage. We’re working with HooYu to help make the onboarding journey smoother and to manage fraud risks earlier on in the customer journey.  This is another step in our commitment to providing a better mortgage experience for our customers.”

David Pope, HooYu Marketing Director, adds: “At HooYu we’re dedicated to creating frictionless customer onboarding journeys with KYC processes that are configured for each customer. The integration of HooYu in the Trussle journey gives customers an even smoother digital experience in the mortgage application process.”

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