Chase launches instant card issuance at 2,000 branches

JPMorgan Chase will enable customers to get personalised debit cards on the spot at 2,000 branches in select regions in the US, with a focus on New York, Chicago and Los Angeles by the end of 2012.

Customers will be able to get a personalised Chase debit card when they open a new checking account or lose or damage their existing card and eliminate the several-days wait to receive a card via post, according to the lender.

Chase will install instant-issue technology in 800 additional branches across the US during the course of 2013. The bank also plans to offer the same service for customers with Chase-branded credit cards and Chase Liquid reloadable cards.

Brad Nolan, head of design for branch innovation at Chase, said instant-issue is "a real time-saver" for customers.

"Customers can enter their local branch, select a debit card of their choice, select a PIN, and begin using their card immediately. And if a customer’s card is lost or damaged, they can get a new one right there," said Nolan.

The new instant-issue debit cards "are the latest step in Chase’s overall efforts to make banking simpler, easier and more convenient for customers through innovative products and services", according to Chase.

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Chase has worked with secure ID and card personalisation solutions provider Datacard to develop and install the instant-issue technology featured in the branches.

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