US Bank has been named by Keynote as the provider of best
customer experience among US retail banks’ websites.
US Bank also scored the highest points for brand and acquisition
impact and online adoption.
Go deeper with GlobalData
The executive vice president and head of US Bank’s internet and
mobile channels, Meheriar Hasan said:
“US Bank’s new capabilities and processes – including our
improved website structure and navigation, comparison tools, online
chat support, and user-friendly application process – all
contributed to our top rankings.”
The research agency ranked US banks according to responses
from2,000 online banking consumers of the top 10 US banks and
Keynote’s own website monitoring.
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By GlobalDatawebsite design, organisation, support features very
important
The general manager of Keynote Competitive Research Group,
Christopher Musto:
“Based on our quantitative and qualitative insight into the
attitudes and behaviour of actual users as they interact with bank
marketing sites from their own computers on their own time, our
study of banking websites in the United States revealed that good
design and organisation, as well as strong customer support
features, are the most important drivers of a positive customer
experience.”
“On both of these accounts, U.S. Bank scored extremely
high and as a result was named the winner for Overall Customer
Experience.”
