Georgia’s largest bank by assets has commenced a new consumer
campaign using social media to market its newly-launched
design-your-own card.
Bank of Georgia’s Love Card deploys technology
by the card customisation subsidiary of Gemalto, Serverside Group
and is available as a debit and credit card.
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Making use of the social media potential in
financial services, the bank encouraged clients via its Facebook
page to upload their own designs in three categories: Photo,
graphic design, painting.
The 30 best designs were then chosen and are
available for cardholders to deploy on their Visa Electron, Visa
Classic, Cirrus Maestro and MasterCard cards.
The bank is also marketing the card on TV,
print as well as YouTube.
David Bezhiashvili, card service department
director, Bank of Georgia, said that the Love Card puts clients in
charge of how their card looks and extends the bank’s payment cards
proposition.
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By GlobalDataTom Elgar, co-founder and chief technology
officer of Serverside Group called the campaign a “fantastic”
consumer campaign and said:
“Love Card is a textbook example of how a card
customisation programme should be promoted.
“The website is superb while the TV ads and
YouTube video have got real energy and really relay the fun and
creative potential of designing your own card.”
