Deutsche Bank is targeting greater brand
awareness with a new forum open to the public at its modernised
headquarters in Frankfurt, Germany.
The launch of the BrandSpace forum is part of
the bank’s strategy to grow its retail banking business since its
acquisition of Germany’s largest retail bank, Postbank.
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Josef Ackermann, chairman of Deutsche Bank,
said that the forum represents Deutsche Bank’s openness and
innovation-strive.
BrandSpace, which was developed over two
years, follows similar brand communication campaigns last year,
including the placement of its brand statement “Passion to Perform”
in a handwritten typeset.
Stefan Baron, global head of communications
and corporate social responsibility at Deutsche Bank said:
“We are taking things to the next level. The
brand and the brand promise become an experience for the senses.
Our aim is to bring the brand closer to our clients and foster
trust.”
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