Chase reopens Facebook philanthropy campaign

Chase, the retail unit of JPMorgan Chase, has
kicked off its charitable giving initiative on Facebook for the
second year running, extending the success of the social
media-based programme.   

“Community Giving” will award more than $5
million to be shared among 200 charities, doubling the number of
charities that took part in the first year (see RBI 626), with grants ranging from $20,000
to $250,000.

Garnering support from more than 2 million
users since it first launched in November 2009, president of the
JPMorgan Chase foundation Kimberly Davis said the campaign offered
a “new paradigm for corporate giving”.

“It removes logistical barriers for small
non-profits, provides a national platform for small and newly
established charities to be heard, and allows individuals to have a
voice in our philanthropic giving,” she said.

The bank donates more than $100 million
annually to charitable giving. 

Chase has been one of the financial services
sector’s most successful advocates of social media; its Facebook
‘fan’ page currently has over 40,000 members and acts as a portal
to the bank’s standalone Chase +1 student credit card programme
(see
RBI 620).

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