First Direct, the UK online subsidiary of
HSBC, has been forced to announce that it does not yet have an
iPhone application, after customers became confused in
conversations on social networking sites Talking Point and
Twitter.
The bank confirmed that customers cannot
download a First Direct app from the Apple store, but rerouted
customers to its internet banking site which it said “can be more
easily viewed on the iPhone”.
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The bank added it has not “rushed into
launching these apps as we want to make sure we get it right first
time rather than pushing something out that isn’t really
ready.”
There are plans to launch several iPhone apps
over the coming months, ranging from an App for customer
recommendations to a dedicated banking app, but the bank would not
disclose details.
“We’re just not ready to let the cat out the
bag yet. Watch this space!” said Stewart Bromley, head of
digital solutions at the bank.
The bank has benefited from an inflow of
customers switching from its bailed-out rivals, and cashed in on
this by offering new customers £200 ($290) (see RBI 626).
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By GlobalData
