New York-headquartered M&T Bank is
offering new customers cash bonuses of up to $150 based on the
number of banking products they use, in an initiative designed to
boost the bank’s cross-sell metrics.
Customers signing up to the ‘Build Your Own
Bonus’ rewards scheme will receive an initial bonus of up to $100
for activating a direct deposit with their new account, in a
promotion which runs until Apil.
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A $25 initial minimum deposit is required to
receive a bonus, which will vary depending on the type of account
opened.
Additional $25 bonuses will be added when
customers sign up to services such as M&T’s Web Bill Pay and
overdraft protection. The bank said it wanted customers to be able
to customise their account bonus in a similar way customers tailor
their other retail needs.
“Consumers are increasingly looking to
customise purchases to fit their specific needs and we’ve extended
that concept to our financial service products,” said Sam
Guerrieri, senior vice president of M&T Bank’s retail branch
network.
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