SunTrust Banks, the US bank, has launched a rewards programme to
“empower” new and existing customers to bank online and take
control of their finances.
The ‘Solid
Rewards Responsibility’ scheme, can earn new checking account
clients up to $150 and current clients $100 for using its online
banking service and paying bills online.
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Customers who open a new account and make three payments online
within two months will receive a $50 reward. They and
existing customers will also get an additional $100 for the
following three months if another three or more bills are paid
online for each month.
“SunTrust is encouraging consumers to use online bill pay as an
easy first step to manage finances, scrutinise expenses and ensure
that bills are paid on time,” said C.T. Hill, head of retail
business at the bank.
“We want our clients to reap the benefits of saving time and
money while also controlling when they pay bills and easily
tracking where their money goes.”
A consumer billing and payment trends survey, sponsored by
Fiserv showed that more than 70 percent of respondents said paying
online was easier than by cheque and gave them more control over
the timing of payments.
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