Royal Bank of Canada (RBC), the
biggest retail bank in Canada, has become an official sponsor of
the Professional Golf Association (PGA).
The three-year deal includes sponsorship of
the PGA Championship, and the Ryder Cup, the biannual competition
between Europe and the US.
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The bank also becomes the official bank of the
PGA with access to the association’s 28,000 member golf
professionals across the US.
RBC joins automaker Mercedes and credit-card
issuer American Express as the PGA’s top-tiered sponsors.
Jim Little, chief brand and communications
officer at RBC, said: “This partnership represents an exceptional
opportunity and an ideal platform to reach our target market and to
build the RBC brand in the US and internationally.”
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