Chase, the retail unit of JPMorgan
Chase, is to extend the use of social media for charitable giving
after its first campaign on Facebook garnered support from more
than two million users since its launch in November last year.
Elliot Schrage, global communications,
marketing and public policy vice-president at Facebook, said this
makes it the most popular corporate philanthropy campaign in
Facebook history.
Go deeper with GlobalData
The initiative allowed visitors to the website
to choose from more than 500,000 non-profit organisations bidding
for a share of $5 million offered by Chase as part of its $100
million annual budget for charitable giving.
Invisible Children, a charity that helps child
soldiers in Uganda give up their weapons and return to school, was
awarded the $1 million first prize after receiving 123,990 backers,
with five runner-up charities receiving $100,000 each.
Kim Davis, president of the JPMorgan Chase
Foundation said the social media experiment gave a national voice
to charities that historically have not received funding from
corporate philanthropies.
Chase has been one of the financial services sector’s most
successful advocates of social media; its Facebook ‘fan’ page
currently has over 50,000 members and acts as a portal to the
bank’s standalone Chase +1 student credit card programme
(see RBI 620).
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
