Citibank Singapore has launched a
comprehensive mobile banking service that provides customers with
transactional banking services and real-time information on their
mobile phones.

Citibank customers will be able to bank via
two key platforms – Citi Mobile and Citi Alerts. Citi Mobile allows
all customers to carry out transactional activities, including
funds transfers and bill payments.

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It is browser-based, requiring no registration
or software download. Citi Alerts is an SMS service that notifies
customers automatically when a banking activity such as a salary
credit or a credit card charge occurs.

According to the bank, Singapore currently has
the highest rate of mobile phone ownership in the world, with a
mobile penetration rate of greater than 130 percent. Over the past
three years, 3G mobile subscriptions have jumped nearly eight times
to more than 2.6 million in the first quarter of this
year.

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