PNC, the fifth-largest US bank by deposits following its $5.6
billion purchase of National City last year, has extended its
Virtual Wallet money management and m-banking solution to the
student segment of the market, following a successful rollout of
the product last August (see RBI 597).
Aimed at what the bank calls “the next
generation of banking customers”, Virtual Wallet features a
calendar with ‘360 degree’ views of the account by day, week or
month and lets customers create bill reminders, check balances, see
past activities and future payments; it also includes three
separate accounts for spending, short-term saving and long-term
saving.
Go deeper with GlobalData
According to PNC, Virtual Wallet has had
around 200 new customers opening an account every day since its
launch.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
