HSBC Singapore kicked off its annual
promotional sale this year with an environmental theme, following
on from similar green sale themes in the UK and US.
“Our annual bank-wide sale has always been popular with
customers for offering great value on a wide range of products. In
introducing the green element to our bank-wide sale this year, we
seek to go beyond the conventional value we’ve delivered to them by
helping them to invest in the future of our environment, which has
the potential to impact our lives in a huge way,” said HSBC
Singapore’s chief executive officer, Guy Harvey-Samuel.
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“It is in the interest of our customers and businesses like
ourselves to do everything we can to help protect and conserve our
environment, and we hope to raise, with the support of our
customers, at least S$50,000 [$33,000] for environmental research
from the HSBC Green Sale.”
In addition to product discounts and give-aways, the bank donated
to nature conservation programmes in Singapore – for every product
sold between 28 June and 28 July, the bank donated S$2.80 towards a
National Parks Board (NParks) study of the rainforests of
Singapore. Relevant products included credit cards, home loans,
auto loans, ValueTerm Insurance, travel insurance and new sign-ups
for HSBC Infinity or HSBC Premier accounts. A donation of S$0.28
was made every time a customer enrolled for HSBC internet banking
or e-statements, and for every Quickcash or online transaction
including online bill payments and telegraphic transfers carried
out during the sale period.
In Singapore, the bank has applied a local flavour to its campaign
through the Green Bags campaign. The local conservation agency,
National Environment Agency, has launched a Bring Your Own Bag Day
(BYOB) campaign, which started in April to encourage shoppers to
use reusable bags. The fourth BYOB Day was on 4 July and many
retailers such as Ikea decided to not give away any plastic bags
for purchases. Instead, shoppers could purchase a reusable bag from
the retailer or make a S$0.10 donation for each plastic bag that
they needed.
HSBC also offered reusable green bags to customers with every new
product purchase. Proceeds from the sale of the bags, priced at
S$2.80, will go to support the NParks study. In addition, members
of the public who post a picture of themselves using the bag on
HSBC’s website between 12 July and 31 August stand a chance to win
S$2,800.
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By GlobalDataIn a twist to the campaign, offers on HSBC products and services
had a number 28 theme in keeping with the dates of the programme
duration (28 June to 28 July). The number 8 is considered
prosperous by many Chinese Singaporeans.
Offers included a chance to win S$28,000 when customers registered
via mobile phone text message and charged a minimum of S$1,000 on
their credit card during the sale period. Some $280 worth of free
shopping vouchers was available for loans on completed properties,
with a minimum loan size of S$500,000. Customers could get 28
percent off premiums for online purchase of travel insurance, and
28 internet banking customers who logged online for transactions
each won S$128.
