RBC brings WestJet on board its Taylor Swift The Eras Tour sponsorship image credit shutterstock

RBC is partnering with WestJet for select contests and giveaways that will provide flights or credit towards a future WestJet flight for Avion Rewards members who win tickets to see Taylor Swift’s Eras Tour in Canada.

RBC’s latest contest, Red, is live and giving away the chance to win 1 of 50 pairs of concert tickets. Additionally, contest winners across Canada will receive accommodations provided by RBC, plus flights to the Toronto or Vancouver shows, or credit towards a future flight courtesy of WestJet. Avion Rewards members who are also WestJet Rewards members will receive one bonus contest entry.

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“As the Official Financial Services Partner and Official Ticket Access Partner of Taylor Swift | The Eras Tour in Canada, we are thrilled to team up with our long-standing partner, WestJet, to help make this iconic tour as nationally accessible as possible,” said Niranjan Vivekanandan, senior vice president & head, Loyalty & Merchant Solutions, RBC.

“This partnership helps to bring an enhanced experience, including flights and accommodations, to our lucky ticket-winning Avion Rewards members.”

“We want to ensure Taylor Swift fans and WestJet Rewards members from across Canada have the opportunity to experience Taylor Swift | The Eras Tour through this contest,” added John Weatherill, WestJet group executive vice president and chief commercial officer. “Our flights will ensure Canadians can seamlessly connect to Toronto or Vancouver to take part in this unforgettable experience, made possible through our amazing partners at RBC.”

Earlier this year, RBC and Avion Rewards kicked off a unique year-long contesting and giveaway campaign themed after each of the iconic ‘Eras’ featured during the concert. To date, RBC has provided 220 Canadians with tickets to the Toronto and Vancouver shows, with hundreds more to come.

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