LumYn: described by Newgen as the world’s first Gen AI-powered hyper-personalisation platform for banks launches image credit shutterstock

Newgen Software, global provider of low-code digital transformation platforms, has launched LumYn. According to Newgen, the growth intelligence platform is set to enhance profitability and significantly improve customer experiences for banks worldwide.

LumYn combines predictive intelligence with advanced conversational AI capabilities. The aim is to enable banks to build a hyper-personalised understanding of each customer’s need, behaviour, preferences and intent to drive deeper engagements, while ensuring data privacy and security.

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Key Features of LumYn

Conversational AI enables business users to interact with customer data (transactions, behaviour, and interactions). It uses natural language, facilitating seamless insight generation and growth strategy development.

Customisable AI models tackle unique business challenges, promoting growth. The low-code platform allows for quick iteration and refinement, ensuring rapid adaptability.

In addition, it strengthens customer relationships by creating behavioural segments based on spending habits and lifestyles, enabling targeted marketing campaigns.

Newgen says that it leverages a comprehensive library of pre-built AI models, delivering faster insights and quicker deployment, enhancing cross-sell opportunities.

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And it ensures complete data transparency with visible modelling processes. Built on robust technologies that prioritise security and privacy, Newgen says that LumYn offers a trustworthy AI solution for banks.

Virender Jeet, CEO of Newgen Software, said “LumYn is not just a personalized AI platform; it’s a hyper-personalized one, layered with Gen AI capabilities. This means that LumYn goes beyond traditional personalisation by understanding and adapting to customers’ evolving preferences, behaviours, and life stages in real-time.”

Rajan Nagina, Head of AI, Newgen Software, added: “LumYn will significantly deepen customer engagement and drive business growth.”