Banking group Emirates NBD has introduced its Millionaire Account, a savings-linked account that gives customers a chance to win.
The account focuses on promoting savings habits and rewards customers with a total prize pool of AED57m ($15.5m), with dedicated prizes for Emiratis, residents and businesses.
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In addition, Emirates NBD Individual Millionaire account holders with deposit balances of AED10,000 or an AED8,000 average balance for payroll transfers have the chance to win prizes worth AED45m. There are also four bi-annual prizes valued at AED18m, 20 Mega monthly prizes of approximately AED20m and more than 500 other prizes.
Marwan Hadi, group head of retail banking and wealth management, Emirates NBD, said: “We are excited to announce the launch of our new Emirates NBD Millionaire Account, yet another addition to our innovative suite of products and campaigns that reward individuals for saving more. As a leading national bank in the region, we take our responsibility seriously in encouraging customers to adopt good financial habits, guiding them to make informed financial choices and support them in achieving financial aspirations. Our new account is an excellent opportunity to reward our loyal customers by giving them a chance to win life-changing prizes.”
At the end of 2023, Emirates NBD launched a digital wealth platform allowing customers to trade securities and ETFs on global and local exchanges. Examples include Nasdaq, NYSE, London Stock Exchange and local markets Dubai Financial Market, Abu Dhabi Securities Exchange, and Nasdaq Dubai. In all, there are more than 11,000 global equities and 150 regional equities available to trade on the platform.
The platform is embedded within the bank’s newly launched mobile App ENBD X. Unveiled in September, ENBD X offers access to more than 150 everyday banking services and features. Specifically, ENBD X allows customers to invest and trade in complex financial instruments from the same app that also fulfils all their everyday banking needs.
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