Banca Sella has become the first bank in Italy and Europe to adopt TQ Braille. TQ Braille is an innovative tactile identification tool developed by Piedmont-based company Arti Grafiche Parini that, thanks to a QR Code, makes data and information about products, services and other initiatives accessible to blind and visually impaired people.
Starting from October, Banca Sella, with the support of UICI (the Italian blind and visually impaired association), is including it in its printed materials compatible with TQ Braille technology, such as information and notices, a frame punched in Braille font that allows a QR code to be located.
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This code redirects to a web page or document accessible through screen reader systems, such as iOS’ VoiceOver and Android’s TalkBack, that can read and play an audio of the content, enabling people with visual impairments to independently find out about the bank’s products, services, and other initiatives and to make better-informed choices and decisions.
The World Health Organisation estimates that there are approximately 2 million blind and visually impaired people in Italy
This is equal to 3.3% of the population. Additionally there is nearly 30 million throughout Europe, or 4.1% of the total.
The introduction of TQ Braille is another initiative in line with Sella Group’s new strategic plan “Make an impact” which aims to generate a positive effect, in terms of inclusiveness, sustainability and attention to the customer.
There has been a number of advancements across the banking world of late that strive to improve the backing experience of those with disabilities. For example, earlier this year, Ecommpay partnered with Project Nemo for a FinTech disability initiative, while Sibstar has been making headlines as a debit card to support families living with Dementia.
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