Donald Trump’s re-election signals a likely pivot in the banking regulatory landscape toward business-friendly policies, loosening constraints on traditional banks and fintech companies. This anticipated shift recalls the pro-business stance of Trump’s first term, characterised by reduced oversight for traditional banks and a restrained Consumer Financial Protection Bureau (CFPB). In this context, Financial Institutions could face fewer regulatory hurdles, which may present both opportunities and risks across the sector.

The impact on potential M&A

The easing of regulatory scrutiny on banks could facilitate more freedom to consolidate through streamlined merger reviews. A proposed ‘shot clock’ bill—a regulation limiting the time regulators take to review mergers—could gain traction under a Republican administration, creating a faster pathway for banks to grow and expand their services. Such policies would enable faster growth for banks but raise critical questions about market concentration and consumer choice. Streamlined mergers could lead to higher efficiency but may also reduce competition, with potential impacts on lending rates and service quality.

One critical regulatory shift may come in the introduction of a fintech charter. This charter would allow fintechs to engage in payments processing without relying on bank partnerships, enhancing their market reach and operational independence. With lighter regulatory burdens, we might see increased competition and innovation in financial services, as fintechs gain more direct access to the market without the traditional constraints imposed by legacy banking partnerships. However, direct access to the market might dilute fintechs’ regulatory oversight, potentially increasing risks related to consumer protection and data privacy. While this charter could be transformative for fintech growth, it warrants scrutiny regarding its impact on the stability of the financial ecosystem.

What Trump’s win may mean for the CFPB

Under the Biden administration, the CFPB actively enforced consumer protections, such as implementing lower caps on late credit card fees, while also levying record fines against financial entities for violations. Trump’s administration, however, is likely to rein in these efforts. During Trump’s first term, the CFPB scaled back enforcement, and GlobalData anticipates a similar shift now, curbing the agency’s capacity to pursue cases of unfair or deceptive practices. This is a move that may appeal to banks and fintechs but risks diminishing the consumer safeguards established over recent years.

This reduced CFPB oversight is especially relevant for fintechs partnering with banks. In recent years, these partnerships have faced heightened scrutiny over anti-money laundering compliance and consumer protection standards. The pressure on these partnerships might ease under Trump’s administration, enabling fintech companies to grow through collaborations with banks without stringent oversight. A certification program may even emerge, allowing fintechs to voluntarily comply with certain standards, effectively lowering the compliance bar without abandoning all safeguards.

Furthermore, the CFPB’s new 1033 rule, which grants consumers greater control over their banking data, is expected to face pushback. Although this rule has bipartisan support, traditional banks have already filed lawsuits challenging its implementation. Trump’s pro-business administration is likely to delay or weaken the rule, slowing the adoption of consumer data rights. This delay would particularly affect fintechs, which rely on consumer data access to deliver integrated financial services. If the 1033 rule remains tied up in litigation, fintechs may struggle to offer the same level of personalized, data-driven services to consumers, hindering innovation in consumer finance.

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Potential ‘regulatory chill’

Adding to the regulatory uncertainty are recent Supreme Court rulings that have curtailed federal agencies’ authority to interpret ambiguous laws. Financial institutions might find a receptive judicial environment for challenging CFPB rules, further limiting the agency’s power to enforce consumer protections. This ‘regulatory chill’ may result in agencies adopting a more conservative approach to avoid judicial pushback, effectively reducing the protective reach of regulations.

Trump’s presidency will likely open the door to greater freedom for banks and fintechs, who stand to benefit from a less stringent regulatory environment. While this shift is promising for industry growth and innovation, it may weaken consumer protections as the CFPB’s authority diminishes. With less oversight, consumers may need to be more vigilant about potential unfair practices. The benefits of a relaxed regulatory stance will empower financial firms, but the effects on consumer protections remain a concern as oversight wanes.

Harry Swain is a banking and payments analyst at GlobalData