The global banking & payments industry experienced a 2% rise in social media posts on financial wellness in Q1 2023 compared with the previous quarter, with the highest share accounted for Capital One Financial, according to GlobalData’s analysis of social media posts. GlobalData’s Banking and Payments Predictions in 2023 – Thematic Intelligence report includes a detailed analysis of the impact of financial wellness and other key themes such as AI, conversational platforms, and cybersecurity on the banking and payments industry. Buy the report here.
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Notably, cryptocurrencies was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of blockchain and financial wellness, according to GlobalData.
Of the 50 leading companies in the banking & payments industry, Capital One Financial had the most mentions of financial wellness in Q1 2023. GlobalData identified 32,837 financial wellness-related posts in the industry's social media activity - 2% of all posts - and an increase of 2% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Banking and Payments Predictions in 2023 – Thematic Intelligence buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
