Alkami Technology has patented a personalized consumer advertising system that delivers targeted ads based on anonymous financial transaction data. The method involves associating consumer IDs with unique device identifiers, matching criteria for ad recipients, delivering ads, monitoring clicks, and recording engagement. GlobalData’s report on Alkami Technology gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Alkami Technology, was a key innovation area identified from patents. Alkami Technology's grant share as of May 2024 was 25%. Grant share is based on the ratio of number of grants to total number of patents.
Targeted advertising based on consumer spending data
A recently granted patent (Publication Number: US12002074B2) outlines a method for delivering targeted advertisements to computing devices. The process involves receiving financial transaction data from a financial institution, creating an advertisement delivery identification, associating it with a unique identifier on the device, and delivering the targeted advertisement based on specified criteria. The method includes monitoring click activity on the advertisement and recording interactions. The unique identifier, such as a cookie, helps in identifying recipients and delivering the advertisement effectively. The system ensures consumer privacy by using anonymous codings for identification and data matching.
Furthermore, the method allows for the creation of customer profiles based on inferred information from financial transaction data. By matching customer indicators with desired criteria, the system can effectively target recipients for advertisements. The process also involves receiving anonymous information from the financial institution, such as zip code, sex, or age, to further refine the targeting process. The generated reports on recipient activity can be forwarded to marketers for analysis. Overall, the method provides a structured approach to delivering targeted advertisements while maintaining consumer privacy and ensuring efficient delivery based on specified criteria and consumer behavior monitoring.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
