Alkami Technology. has been granted a patent for a personalized advertising system that utilizes anonymized financial transaction data to deliver targeted advertisements to consumers. The method involves creating unique identifiers for consumers and matching them with specific advertisement criteria to enhance ad placement effectiveness. GlobalData’s report on Alkami Technology gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Alkami Technology, was a key innovation area identified from patents. Alkami Technology's grant share as of June 2024 was 44%. Grant share is based on the ratio of number of grants to total number of patents.
Targeted consumer advertising based on financial transaction data
The patent US12002074B2 outlines a method for delivering targeted advertisements to computing device interfaces by utilizing financial transaction data from financial institutions. The process begins with the receipt of anonymized financial transaction data linked to a unique consumer identification code (UCIC) assigned by the institution. This data does not reveal the consumer's identity. An advertisement delivery identification code (ADIC) is created and associated with the UCIC, which is further linked to a unique identifier, such as a cookie, on the consumer's device when they log onto the financial institution's website. The method includes receiving criteria for targeted advertisement recipients, identifying potential recipients by matching financial transaction data with these criteria, and delivering the advertisement to the appropriate interface.
Additionally, the method involves monitoring click activity on the displayed advertisement and recording this data if the advertisement is clicked. The system can also incorporate anonymous demographic information, such as age or zip code, to refine the targeting process. The patent emphasizes the use of anonymous codings for both the advertisement delivery and consumer identification, ensuring consumer privacy. Furthermore, it allows for the generation of reports detailing the number of recipients and their interaction with the advertisements, which can be forwarded to marketers for analysis. This innovative approach aims to enhance the effectiveness of targeted advertising while maintaining consumer anonymity.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
