American Express. has been granted a patent for a method that enables dynamic banners on merchant checkout pages. These banners, sourced from a transaction account provider, can customize offers for users, allowing for real-time changes to the checkout process, including discounts and new account issuance. GlobalData’s report on American Express gives a 360-degree view of the company including its patenting strategy. Buy the report here.
Smarter leaders trust GlobalData
According to GlobalData’s company profile on American Express, Payment actuated vending was a key innovation area identified from patents. American Express's grant share as of June 2024 was 51%. Grant share is based on the ratio of number of grants to total number of patents.
Dynamic banners for customized offers during online checkout
The patent US12045788B1 outlines a method and system for enhancing online transactions through a web browser interface. The process begins when a client device receives a merchant checkout page from a merchant server, which includes returned webpage content. In response, the web browser sends a banner request to a transaction server, including the originating domain of the webpage. The transaction server then responds with a banner that contains a landing page URL for a transaction account application. This banner is displayed alongside the merchant checkout page, and upon user interaction, a modal window opens to facilitate the transaction account application. The method also involves the transmission of an encrypted account number generated using a merchant public key, which is sent to the merchant server for decryption after the modal window is exited.
Further claims detail the security and validation measures integrated into this process. The merchant checkout page may include a digital signature and personally identifiable information fields, ensuring authenticity and compliance. The system employs secured service calls, such as Cross-Origin Resource Sharing (CORS) HTTPS RESTful calls, to validate the originating domain and timestamp of the returned webpage content. Additionally, the banner may utilize various display formats, including iFrames or separate browser windows, and includes secure tokens with expiration data. Overall, the patent emphasizes a secure and efficient method for integrating transaction account applications into online checkout processes, enhancing user experience while maintaining data integrity and security.
To know more about GlobalData’s detailed insights on American Express, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
