Blackhawk Network has patented a computer-implemented method for an enhanced rebate and marketing program. The system automatically enrolls consumers in loyalty programs, filters consumer information for CRM campaigns, captures real-time responses, provides targeted offers, and adds bonus value to received rebates. GlobalData’s report on Blackhawk Network gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Blackhawk Network, Transaction splitting was a key innovation area identified from patents. Blackhawk Network's grant share as of April 2024 was 46%. Grant share is based on the ratio of number of grants to total number of patents.
Enhanced rebate and marketing program with personalized rewards
A recently granted patent (Publication Number: US11935089B2) discloses a computer-implemented method for an enhanced rebate and marketing program. The method involves a computer transforming into a particular machine and performing various tasks, including searching for rebates based on user purchases, providing users with personalized offers during the redemption process, and offering dynamic reward options based on user input. Additionally, the method includes features such as linking users to a rebate program redemption portal and providing dynamic surveys during the redemption process. The system aims to enhance user experience and engagement by offering personalized and dynamic incentives through a user's device, such as a computer, tablet, smartphone, or smart TV.
Furthermore, the patent also describes an enhanced rebate and marketing system comprising a processor and memory storing instructions for executing the method. The system offers similar functionalities as the method, including providing dynamic offers, personalized rewards, and marketing filters associated with customer relationship management campaigns. The dynamic offers may consist of combinations of products, services, or a mix of both, enhancing the user's redemption experience. By incorporating dynamic surveys during the redemption process, the system aims to gather valuable user input for further customization and optimization of the rebate and marketing program. Overall, the system is designed to provide a seamless and personalized rebate experience for users, ultimately improving customer engagement and satisfaction.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
