Synchrony Financial‘s patent describes a method for customizing webpage presentations based on user-specific acquisition protocols. The process involves receiving a webpage, requesting alternative protocols, and generating a modified webpage that incorporates JavaScript code tailored to the user’s needs, enhancing the acquisition experience. GlobalData’s report on Synchrony Financial gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Synchrony Financial, was a key innovation area identified from patents. Synchrony Financial's grant share as of June 2024 was 48%. Grant share is based on the ratio of number of grants to total number of patents.
Customizing webpage presentation based on user acquisition protocols
The granted patent US12026534B2 outlines a method and system for enhancing user interaction with web pages that identify objects for acquisition. The process begins with the reception of a webpage linked to a first server, which identifies an object for the user using a primary acquisition protocol. The system then transmits a request to a second server to identify alternative acquisition protocols tailored to the user. This request includes user identification and aims to provide protocols based on the user's resources, browsing history, interaction with the webpage, and other relevant factors. Upon receiving the alternative protocols, the system selects one based on its compatibility with the user, retrieves associated JavaScript code, and generates a modified webpage that incorporates this protocol.
Additionally, the patent specifies that the system can further enhance the modified webpage by incorporating additional JavaScript code. The selection of alternative acquisition protocols can also consider the value of the object in question and the timestamp of when the webpage was loaded. The patent emphasizes the importance of user-specific data in determining the most suitable acquisition methods, which may also include information from service providers. Overall, the patent presents a comprehensive approach to customizing web interactions, aiming to improve user experience by leveraging personalized data and alternative acquisition strategies.
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