Millennium BCP, Portugal’s
second-largest bank, has re-launched ActivoBank to appeal to
‘young-at-heart clients’ who are IT-savvy and crave simplicity.
The new concept builds on the
tagline, ‘Simplicity’, by offering customers a new suite of
products and service channels which have the “prime objective of
simplifying the daily life of its clients”.
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Carlos Santos Ferreira, the bank’s
chief executive, said: “This new value proposition is a stellar
example of the dynamism, modernity and innovation that have always
been fundamental to the growth and development of Millennium
BCP.”
“With this new initiative we aim to
reaffirm the importance of those values to the group,” Ferreira
added.
ActivoBank has already rolled out
the new brand to four branches in the country, with extended weekly
opening hours from 10am to 8pm.
The bank’s customers can also access
Millennium BCP’s 900-branch network for deposit and withdrawal
needs.
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By GlobalDataA partnership agreement with
Vodafone also offers customers access to the bank via Apple’s
iPhone.
