Tirana Bank in Albania has adopted Backbase’s Engagement Banking Platform to power its digital transformation.
This investment is claimed to be the bank’s largest in technology to date and aims to position Tirana Bank as a regional “leader” in digital banking.
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Backed by BALFIN Group, Tirana Bank is set to triple its digital customer base over the agreed term.
The five-year alliance with Backbase will initially focus on enhancing Tirana Bank’s retail banking services, including the introduction of advanced digital servicing capabilities for web and mobile platforms, as well as digital lending for credit cards and consumer loans.
The collaboration will utilise Backbase’s cloud-native platform, ensuring Tirana Bank benefits from an evergreen service model.
Tirana Bank CEO Dritan Mustafa said: “We’re embarking on an ambitious growth journey to triple our digital customer base, and Backbase’s Engagement Banking Platform gives us the technological foundation and flexibility we need to scale rapidly while delivering the innovative, customer-centric banking experiences that will drive our expansion.”
This move enables the bank to scale operations rapidly, offer personalised customer experiences, and independently develop innovative features.
Tirana Bank has put together a team of international experts to lead this digital transformation.
The implementation process is being spearheaded by Backbase’s delivery partner, Endava, which brings additional value to Tirana Bank with its AI expertise.
Backbase CEO and founder Jouk Pleiter said: “Tirana Bank’s vision for digital transformation perfectly aligns with our mission to help banks re-architect around their customers, and drastically improve their operating models utilising our Engagement Banking Platform.”
Earlier this month, Backbase partnered with Synpulse to accelerate digital transformation for banks in the Asia-Pacific region.
