Ally Bank to launch ‘Love’ ad campaign

Ally Bank, the online retail banking arm of
GMAC, will launch an advertising campaign after it said customers
“love” the bank.

The advertising, available in print media and
television, will emphasise the bank’s customer-friendly services
and products and will also focus on “why customers love the bank”,
Ally said in a statement.

The banking arm of GMAC rebranded itself to
Ally in 2009 in an effort to distance itself from its troubled
General Motors parent.

Since then, it has seen an increase in retail
deposits every quarter and customer satisfaction at more than
90%.  

Ally drew attention to its live 24/7 customer
service (online and phone), its absence of monthly fees and
“teaser” rates and 10 day best rate guarantee as reasons behind its
positive customer satisfaction. 

“Our positive customer feedback and
interaction are proof that customers can love their bank,” said
Sanjay Gupta, chief marketing officer at Ally Financial Inc.

The bank prides itself on offering consumers
straightforward banking, no minimum deposits and no monthly
fees.

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Sign up