Saudi Arabia-based sukuk crowdfunding platform for SME real-estate developers, Arat, has deployed Moneythor’s personalisation engine. The collaborations aims to deliver real-time and personalised insights to its customers.
Arat said that this will drive activation and boost customer engagement thanks to Moneythor’s innovative loyalty programme.
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Customers can earn points through referrals, participating in the investment opportunities, or other activities, with flexible redemption options such as adding funds directly to their wallets or spinning a wheel for instant cashback or prizes. This enriches the overall customer experience and fosters long-term loyalty. By leveraging Moneythor’s loyalty platform, Arat aims to incentivise customers to actively engage with its platform, thereby maximising customer relationships.
Mashari Alomayyer, co-founder and CEO, Arat, said: “At Arat, we are committed to empowering SME real-estate developers through innovative financial solutions. Our collaboration with Moneythor to introduce a loyalty programme not only enhances customer engagement. It also fosters loyalty among our user base. Together, we are revolutionising sukuk crowdfunding, paving the way for inclusive and accessible financing options in Saudi Arabia”
Martin Frick, CEO of Moneythor, added: “We are thrilled to collaborate with Arat in reshaping the landscape of sukuk crowdfunding in Saudi Arabia. Our belief in enriching the overall customer experience aligns with Arat’s vision. We’re delighted to see this shared commitment in delivering personalised customer-first digital experiences for their users with best-in-class loyalty services.”
Moneythor’s all-in-one personalisation engine supports the customer journey from acquisition to activation to engagement. Examples include money management, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns and gamification.
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