Defero caters to over 400,000 customers. Credit: un-perfect from Pixabay.

Axo, a personal finance product distributor, has bought digital credit-scoring and financial management platform Defero.

Norway-based Axo did not disclose the financial value of the deal.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The acquired firm was founded in 2018 and operates in the Nordic region.

Defero, which is said to have amassed over 400,000 customers, aids consumers in making informed financial decisions via its platform, which adapts to each consumer’s credit profile and financial needs.

The platform enables users to get a credit score assessment and view their credit profile along with financial options to make changes to it.  

Defero also provides them with a platform for budgeting and financial management.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

As per the terms of the agreement, Defero CEO will join Axo’s group management team.

Axo CEO Jostein Christian Dalland said: “The addition of Defero’s consumer-focused platform and credit analytics capabilities solidifies Axo as the broker-of-choice in the Nordics.

“Building on our 2021 acquisition of tech-enabled loan broker LendMe – which has fuelled our expansion into new markets and adjacent product verticals – adding Defero’s highly personalised tools to our platform will better equip consumers with the information they need to achieve their financial goals.”

Axo, which is a portfolio company of private equity firm Corsair, agreed to buy LendMe in June 2021.

Defero CEO Eigil Arff Tarjem said: “Thanks to the incredible work of our entire team, we have built Defero into a leading specialist in consumer credit and financial management.

“Under Axo’s ownership, we will be able to invest in new products and technologies, improve conversion rates by implementing an end-to-end customer journey within our platform, and capture a greater share of the market throughout the Nordic region and beyond.”