Barclays has appointed global communications consultancy Maxus
to handle its global media planning and buying accounts.
The Barclays / Maxus deal is for three years
and worth a total of around £300m ($462.8m)
Go deeper with GlobalData
A spokesperson from Barclays told
RBI:
“Barclays is pleased to confirm that Maxus has
been awarded a three year contract for our global media services
following a competitive and closely fought tender process. By
bringing our media buying into a single agency, we will
continue to strengthen the Barclays brand around the globe in the
most cost efficient way.”
Maxus won a pitch against Walker Media, Havas Media, and OMD.
Walker Media – part of the M&C Saatchi Group – worked on the
Barclays account since 2006.
According to Nielsen Media Research, Barclays spends £31m on
media in the UK annually, primarily for its main retail brand and
Barclaycard.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBarclays operates in over 50 countries and approached media
networks with a pitch brief in July 2011. During the pitch process,
Barclays’ marketing team held meetings with agencies around the
world.
