Barclays in talks over £70m UK soccer sponsorship deal

Barclays is in talks with English soccer officials over a new three-year deal to sponsor Englands top flight Premier League competition, according to a company spokesperson. The banks credit card subsidiary, Barclaycard, was the title sponsor between 2001-2004, giving the group a near 10-year branding deal with the worlds most watched football league. In 2007 Barclays renewed a three-year league sponsorship deal, initially signed in 2004, for £65.8 million ($108 million) for the period to 2010