Barclays Bank in India has announced
it is to team up with credit card and payment solutions provider
ElectraCard Services to launch a new loyalty system. The new
platform means Barclays customers can now benefit from various
loyalty programmes and receive rewards across multiple banking
channels.
Barclays Reward Points programme is a loyalty
plan in which customers are incentivised to use alternative
channels of the bank. Points can be earned for transactions via
Barclays debit cards, mobile banking, internet banking and ATMs and
for registration and activation on various banking channels.
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Barclays has been offering retail banking in
India since 2007. Headquartered in Mumbai, the bank has a network
of 11 ATMs and five branches across the country.
Its most ambitious launch has been Hello
Money, an online and mobile phone-based banking service for the
Indian mass market launched in March 2008 (see RBI
588).
The service offers nine core functions,
including balance inquiry; mini statements for the last 10
transactions; utility bill pay to 84 companies across India; Visa
debit or credit card money transfers; and deposit account
opening.
Unlike rival m-banking services in India from
ICICI (see RBI 585) and Standard Chartered
(see RBI 586), the one from Barclays is not free,
costing customers INR30 ($0.73) a month.
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