Georgia-based BasisBank has teamed up with banking technology company Backbase to offer hyper-personalised services to its retail as well as business customers.
The Georgian lender will deploy Backbase’s Engagement Banking platform to accelerate digital transformation journey.
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By GlobalDataThe tech vendor said that its pre-built technology solution will allow the bank to “own and orchestrate” every step of the customer journey.
Using the platform, the Georgian bank will be able to create an advanced mobile-first banking experience that will allow it to create perosnalised services for clients.
The platform will allow customers to seamlessly onboard with just few clicks and get access to all their banking requirement at one place.
BasisBank CEO Rati Dvaladze said: “We are confident that Backbase is the right partner to help us achieve our ambition of challenging the status quo in Georgia’s financial services industry.
“Through Backbase, we are well-positioned to digitally innovate and provide a personalised service to our clients and, in the process, become a trusted partner in their day-to-day success.”
Backbase uses a single technology platform to serve all its retail, SME, and corporate and wealth management customers.
Backbase head of CEE Pierre-Alexandre Boulay said: “We’re thrilled to be collaborating with BasisBank. We’ve seen first-hand their commitment to their customers and supporting the Georgian economy as a whole.
“We are excited to see how they leverage our Engagement Banking platform to accelerate their digital transformation journey and create a best-in-class banking experience for their customers.”
This omnichannel digital banking provider offers its services to 120 financial entities worldwide, including BNP Paribas, Bremer Bank, TPBank and others.
