Bank of East Asia (BEA), Hong Kong’s third
biggest lender by market capitalisation, has launched a children’s
savings account offering customers a HK$50 ($6.44) gift certificate
as part of the bank’s celebration of the Chinese Year of the
Tiger. 

The promotion also extends to the BEA Life
Insurance series, with new and existing customers who sign up for
the bank’s Education Savings Insurance or Target Savings Insurance
plans receiving gift certificates worth HK$300 to spend at the Toys
“R” Us retailer.

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“Opening a Kid Master account at this time of
year is an excellent way for children to develop good savings
habits,” said Simon Lau, BEA’s general manager and head of personal
banking.

“Our Kid Master programmes are always very
popular with parents interested in saving for their children’s
future financial needs,” he added.

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