Royal Bank of Canada’s (RBC) use of
surface technology has been celebrated at the 44th
annual Consumer Electronics Show in Las Vegas.

Michael Angiulo,
corporate vice president, Windows Planning at Microsoft,
demonstrated RBC’s use of surface level computing in its new Retail
Stores and demonstrated some of its innovation
capabilities.

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In his presentation, Angiulo said that RBC
had been one of the first firms to use the technology. He used a
direct mail flyer from RBC to demonstrate how Surface can see what
is in front of it, scan items automatically, and take users to the
related application.

He also showed how the surface technology
can navigate around an interactive personal savings
programme.

Instead of using upward-facing cameras,
the latest generation surface technology uses “PixelSense”
technology and infrared sensors that allow each pixel to function
as an individual camera.

The new version of Surface is about four
inches thick and will cost little more than half of its $12,000
predecessor.

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RBC’s Retail Stores have been designed to
bring to life a new retail banking environment, combining
best-in-class retail shopping with financial services. Surface is a
key part of the stores’ Discovery Zone, offering a unique and
interactive way to engage clients to explore the ways RBC can help
them and increase their financial literacy.

RBC intends to expand its retail store
model incorporating surface technology across Canada during
2011.

In December, Dave McKay, head of Canadian
banking at RBC told RBI: “The challenge will be
to see how fast we can accelerate growth of the Retail Stores and
present a business case to expand – it is something we really want
to run with pretty hard.”