BMO is kicking off the third year of its Pride-themed “Rainbow Deposits” campaign. This now runs until the end of August. This campaign invites people in Canada and the US to “deposit” pictures of rainbows. Pictures can be applied via the BMO Rainbow Deposits web app at BMORainbowDeposits.com. BMO also encourages users to share the images on social media using the hashtag #BMOPride.
BMO says that Rainbow Deposits aim to bring real, tangible value to every rainbow with donations that support the 2SLGBTQ+ community worldwide. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad, up to C$50,000. All are encouraged to participate in the campaign, regardless of one’s financial institution.
Go deeper with GlobalData
Rainbow Railroad: long-term partner of BMO
Rainbow Railroad, is a non-profit based in the US and Canada. The organisation helps at-risk members of the 2SLGBTQ+ community get to safety worldwide. Since its inception Rainbow Railroad has helped more than 13,000 people find safety through emergency relocation, crisis response and other forms of assistance.
“Throughout Pride season, rainbows fill neighbourhoods across North America, showing support and allyship for the 2SLGBTQ+ community,” said John McNain, Chief Operating Officer, North American Personal & Business Banking, BMO, and a Director of Rainbow Railroad.
“BMO is proud to partner with Rainbow Railroad for the third year in a row and continue to make progress towards an inclusive society. Our commitment is to donate $1 for every rainbow deposited throughout the summer, which will translate into life-saving support for 2SLGBTQ+ people in need.”
Rainbow Deposits: $100,000 raised in the past two years
“Rainbow Railroad is grateful to partner with BMO for the third year on their Rainbow Deposits campaign this Pride season to raise vital funds for our mission to help at-risk LGBTQI+ people around the world get to safety,” stated Caleb Goodman, Chair of the Rainbow Railroad Board of Directors. “Over the past two years, the Rainbow Deposits campaign has raised $100,000 for our life-saving work. It has helped dozens of vulnerable LGBTQI+ people begin new lives in safer countries like Canada and the US where they can live openly, authentically and without fear. We’re excited to see all the rainbows that are deposited this summer as we work to help more LGBTQI+ people find safety in 2024 than ever before in our organisation’s history.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
