BNP Paribas Fortis organised a live chat
session on its Dutch Facebook page, “Mijn Job BNP Paribas Fortis”
to get students and young graduates who are interested in a career
with the bank get more concrete information about the selection
process and various jobs available.
The chat session was organised as part of the
lender’s social media strategy aiming “to build on its employer
brand”, and engage particularly with Facebook users who are
potential candidates for BNP Paribas Fortis.
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The “chatters” from BNP Paribas Fortis
answered questions in real time and at times were, reportedly,
involved in up to five simultaneous conversations.
According to the lender, the live chat lasted
two hours and involved 30 participants, aged between 20 years and
30 years. BNP Paribas Fortis plans to repeat the initiative in the
upcoming month.
