French-lender BNP Paribas has launched a ‘Need
Help?’ application for Facebook, aiming to strengthen its
customer relationships.

The ‘Need Help?’ app allows users and BNP
Paribas fans to submit questions directly through Facebook and a
team comprising of a dozen advisers and experts in customer
relations 2.0 are responsible for responding to the queries.

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BNP Paribas aims to facilitate interactions around the lender’s
products, services, and news through ‘Need Help?’, alongside
assisting customers in managing their accounts and obtaining
account-related information.

According to BNP Paribas, the lender continues
its “innovative approach in going to meet its customers on social
networks” with the launch of the new Facebook app.


The online bank BNP Paribas has been active on social networks
since 2009 via Twitter, and the lender also extends its customer
service through options such as call back, Skype, chat, and the ‘my
questions / answers’ mobile app.

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