BNP Paribas is re-aligning its banking
products as part of its updated retail banking strategy to be more
customer-centric.
The new approach includes the launch of a
“birth loan” for parents-to-be or those with children under the age
of 1.
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The baby loan will enable eligible families to
borrow €1,000 for up to a year with zero interest rate.
The loan is an addition to the bank’s existing
baby-related “portfolio”, which includes the Livret A Baby savings
accounts and life insurance for toddlers.
BNP Paribas is going head-to-head with
domestic rival Credit Agricole, who unveiled its retail banking
strategy both for France and its international distribution network
on 8 June.
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