Minnesota-headquartered Bremer Bank has chosen the Backbase Digital-First Banking Platform. The aim is to power the bank’s digital transformation to deliver hyper-personalised experiences for customers.

Bremer Bank is a privately held, $13bn assets regional financial services company. It provides corporate and retail banking as well as wealth management, to communities across Minnesota, North Dakota and Wisconsin. The bank rebranded in 2019 with a focus on investing in digital technologies that better serve their customers.

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In fiscal 2019 Bremer earned record net income of $156.0m up 7% year-over-year.

According to Bremer its net income growth reflects the impact of strong loan and deposit growth.

“We are excited to partner with Backbase,” says Jeanne Crain, Bremer Bank president and CEO. It provides the tools that make a real-world difference in our customers’ lives that help them to succeed and grow. Bremer is focused on investing in digital capabilities.  That helps us meet our customers where they are, when they need us, and with value.”

Backbase and Bremer: innovative and tailored digital experiences

Bremer’s mobile and online banking tools will be transformed using Backbase’s digital banking platform. When the projects are completed, Bremer will have the flexibility and control to deliver innovative and tailored digital experiences to its customers, based on their specific user profiles. Using a streamlined tool, the Backbase platform will provide a single experience for Bremer customers.

Jouk Pleiter, Backbase CEO, adds: “By partnering with Backbase, Bremer Bank will be able to create seamless, digitised experiences for its customers. It will enjoy significant operating efficiencies by automating its manual processes and break free from vendor lock-in.

Bremer is dedicated to supporting its customers and local communities. We look forward to working together to deliver the future-state architecture that will allow Bremer to continue delivering real value where it matters.”

Backbase currently works with over 100 large financial institutions. Clients include ABN AMRO, AIB, Barclays, Lloyds Banking Group, RBC, Société Générale and Westpac.